WHO?
Jordan’s passion for fashion led her to spend 18 years in the corporate fashion world. From Intern to VP of Sales with some of the biggest companies in the world, she has seen it all and done it all! She knows the biz.
Despite the toughness and fast pace of the industry, Jordan shows compassion and excitement for each bride.
Out of the tumultuous global pandemic, came the bridal shop for the it-girl bride!
“Maybe who we are isn’t so much about what we do, but rather what we’re capable of what we do when we least expect it.” - Jodi Picoult
WHAT’S WITH THE NAME?
"Oh, God, the pressure of a NAME... I got it. Cindaf***in'rella."
Ok, so Kit De Luca in “Pretty Woman” didn’t choose the name, but Jordan did!
Le Sel, French for ”salt”, is a tribute to Jordan’s mother who loves the French language and to her best friend who gave one of the best wedding toasts ever given! She ended the speech with this:
“It’s hard to keep a house without salt. It adds flavor and taste to just about every dish. If you run out of toothpaste, you can brush with a mixture of soda and salt because of salt’s cleansing qualities. If you develop a sore throat, you can gargle with salt because of its healing properties. If you’re hungry, you can cure a ham or other meat with salt because of its preserving qualities. You can use salt to melt the ice that builds up in the winter cold; salt can also be used to put out fires that flare up. So, if you’ll bring to the marriage the qualities found in salt — the cleansing quality, the healing quality, the preserving quality — if you use it to enhance the flavor of your life together; to melt the ice that will build up and put out the fires that will occasionally flare up between you; and, of course, if you take everything with a grain of it, you will have a long and happy life together.”
Passing on our passion for beautiful bridal gowns is only surpassed by the beauty of a strong marriage. We are so excited to be the first step towards new adventures for all of our couples.
Follow our journey.
