"Oh, God, the pressure of a NAME... I got it. Cindaf***in'rella." ​

Ok, so Kit De Luca in “Pretty Woman” didn’t choose the name, but Jordan did!

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Le Sel, French for ”salt”, is a tribute to Jordan’s mother who loves the French language and to her best friend who gave one of the best wedding toasts ever given! She ended the speech with this:

​“It’s hard to keep a house without salt. It adds flavor and taste to just about every dish. If you run out of toothpaste, you can brush with a mixture of soda and salt because of salt’s cleansing quali­ties. If you develop a sore throat, you can gargle with salt because of its healing properties. If you’re hungry, you can cure a ham or other meat with salt because of its preserving qualities. You can use salt to melt the ice that builds up in the winter cold; salt can also be used to put out fires that flare up. So, if you’ll bring to the marriage the qualities found in salt — the cleansing quality, the healing quality, the preserving quality — if you use it to enhance the flavor of your life together; to melt the ice that will build up and put out the fires that will occasionally flare up between you; and, of course, if you take everything with a grain of it, you will have a long and happy life together.” ​

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Passing on our passion for beautiful bridal gowns is only surpassed by the beauty of a strong marriage. We are so excited to be the first step towards new adventures for all of our couples.​